Why you need a ‘Lean Revenue Factory’

GTM Efficiency or bust. On the road to IPO, efficiency matters more than ever.

Since January 2022, SaaS growth rates have halved, while acquisition costs of Incremental ARR have nearly doubled.

The #1 issue for CEOs today is the continued decline in GTM performance, and the most effective way to counter the drop is by becoming (as Dave Boyce puts it) a 'Lean Revenue Factory'.

Thanks to Dave, 🐶 Jacco van der Kooij and the Winning by Design crew for putting together one of the smartest white papers I've read on the steps to turn your GTM operation into a Lean Revenue Factory.

Is it easy? Nope.

Is it rewarding? 100% Yes.

Link to download the complete whitepaper is below - and DM me if you want to discuss in detail!

https://winningbydesign.com/wp-content/uploads/2024/07/WbD-Research_How-GTM-Efficiency-Affects-IPO-Readiness.pdf